Faith Sproule. (Source: Faith Sproule)
Travel Advisor Success Stories focus on veteran advisors and how they achieved success. Here’s a look Faith Sproule, owner of Niche Travel Group.
How did you get your start as a travel advisor?
I spent my last semester of university in Nice, France, and that transformative experience changed my life. Immersing myself in the culture, beauty and diversity of Europe ignited a deep passion for travel. I knew from that moment that travel had to be a central part of my life and career. I began my travel career at Flight Centre and kept adapting it as my needs changed.
How did you build your business over the years?
Building my business was a combination of vision, persistence and adaptability. I focused on creating personalized and unique experiences, such as group travel and themed luxury tours, which helped establish my reputation. Collaborating with Affluent Traveller Collection partners allowed me to offer exceptional deals and experiences.
Over the years, I invested in strong client relationships, built a dedicated team of specialists and stayed ahead of industry trends, from river cruises to bespoke itineraries. Joining networks like Travel ALLIES also provided invaluable support and collaboration opportunities.
Some of Sproule's greatest accomplishments include hosting full-ship charters with AmaWaterways. Pictured, Ama Verda. (Source: AmaWaterways)
What characteristics make you a successful advisor?
Staying flexible and open to evolving trends has kept my offerings relevant. You are going to get it wrong sometimes; just try to fail forward.
Listening to clients’ needs and delivering beyond expectations has fostered trust and loyalty.
Building strong relationships with industry partners and team members has amplified our success.
What were your greatest challenges?
One of the greatest challenges was navigating the rapid changes in the travel industry, particularly during global disruptions like the pandemic. Managing client concerns, maintaining business continuity and reimagining travel offerings in uncertain times tested our resilience.
What are your greatest accomplishments?
My greatest accomplishments include hosting full ship-charters with AmaWaterways, like the one with Canadian Musician Alan Doyle, where clients experienced camaraderie and lasting friendships. These events not only strengthened our business but also left a personal impact on me.
I am also very proud of our team – we have expanded the agency with amazing travel specialists, and we give them autonomy and trust them to earn client loyalty and create exceptional travel experiences.
What tips can you provide advisors new to the industry?
Building relationships with your clients and industry partners are the cornerstones of your business.
Stay informed about industry trends, destinations and tools.
The travel industry is ever-changing. Embrace new challenges and opportunities with a positive attitude. My dad used to say constant in life is change – he stole it from one of the Greek philosophers!
Join networks, learn from peers and don’t hesitate to seek guidance from seasoned advisors.
Prioritize the client experience: Happy clients are your best advocates and a source of referrals.
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