Sandals Resorts is highlighting its Caribbean heritage with its latest campaign “Made of Caribbean.” The new campaign showcases the brand’s deep connection to the region where it was founded in 1981.
Sandals is celebrating its authentic Caribbean experience, which has been central to the company since Gordon “Butch” Stewart established the company’s first resort.
The luxury all-inclusive resort chain, which operates 17 properties across eight Caribbean islands, is showcasing how its offerings embody the essence of Caribbean hospitality, culture and natural beauty. From pristine beaches and crystal-clear waters to world-class cuisine and local adventures, the campaign emphasizes the comprehensive Caribbean experience available to guests.
The initiative highlights signature experiences such as PADI-certified scuba diving, private beachfront dining and exploration of local attractions like Jamaica’s Martha Brae River and secret waterfalls.
The campaign also makes note of Sandals’ premium accommodations, butler service and diverse dining options that blend local specialties with elevated international concepts.
Sandals’ approach to hospitality focuses on creating an environment where guests can immerse themselves in Caribbean culture while enjoying luxury amenities. The resort chain offers activities ranging from relaxing spa treatments to adventurous island exploration, all included in the package without hidden fees.
The “Made of Caribbean” message reinforces Sandals’ position as a pioneer in Caribbean hospitality, emphasizing how each resort serves as more than just accommodation—it’s a gateway to authentic Caribbean experiences where guests can create lasting memories while embracing island time.
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