Scenic Group Highlights Success & Growth in 2024

by Lacey Pfalz
Last updated: 9:10 AM ET, Mon December 30, 2024

Amalfi coast, scenic group, emerald cruises, emerald sakara, superyachts, yacht cruising

Scenic Group, which owns the Scenic Luxury Cruises & Tours and Emerald Cruises brands, reported a record-breaking end to the year, with new sales milestones and more accolades and awards for both brands.

Its market in the U.S. grew 37 percent in the number of guests that traveled this year, with a 22 percent increase in guests who booked a cruise in 2024. In Latin America, that number was 106 percent, with a 45 percent increase in guests who booked a cruise in 2024.

This past Black Friday was also the best in company history, with November 29 alone seeing a record 119 percent more net bookings than in 2023. Cyber Monday was the best sales day for the group this year, with 24 percent higher net bookings than the previous record. That being said, it’s no surprise November was the best booking month of the year.

“2024 has been a remarkable year for Scenic Group,” said Ken Muskat, Managing Director, Scenic Group USA. “From achieving record-breaking sales during Black Friday and Cyber Monday to earning prestigious industry awards, these milestones reflect the passion and dedication of our team and the loyalty of our discerning guests. We are thrilled to celebrate these accomplishments and look forward to an even more transformative 2025.”

Scenic Luxury Cruises & Tours and Emerald Cruises also earned some incredible distinctions this year.

Condé Nast Traveler

Readers’ Choice Award: Top River Cruise Line (Scenic)
Readers’ Choice Award: Top Expedition Cruise Line (Scenic)
Readers’ Choice Award: Top Ocean Ship, Small Ship Category (#21, Emerald Cruises)
Hot List: Scenic Eclipse II – Best New Cruises
Hot List: Emerald Sakara – Best New Cruises

Travel + Leisure