by Donald Wood
Last updated: 7:55 AM ET, Thu January 2, 2025
WHY IT RATES: The car
rental giant is making a major leadership shakeup.—Donald Wood, Breaking News
Senior Writer.
Hertz Global Holdings, Inc.– one of the leading global car
rental companies – announced two appointments to its leadership team, with
Chris Berg joining the company as Executive Vice President and Chief
Administrative Officer and Doria Holbrook as Executive Vice President Mobility,
effective Jan. 1. Both Berg and Holbrook will report to CEO.
In their new roles, Berg will oversee the company's
administrative operations including procurement, business services, real estate
and facilities management, further strengthening its organizational
capabilities and infrastructure. Holbrook will lead the company's rideshare
rental programs and partnerships, with a focus on innovation and developing new
mobility solutions to generate further growth.
"Both Chris and Doria bring a unique blend of skills
and experience that will complement the capabilities of our strengthened
leadership team. Chris will play a key role in ensuring our business is set up
for success with strategic alignment across the organization. As we look to
future growth opportunities, Doria's expertise in bringing innovative ideas to
market will be invaluable," said Gil West, Hertz's CEO. "With our
world-class leadership team, we are focused on operational excellence across
every aspect of our business as we work to transform Hertz for our customers,
employees and shareholders and realize the company's full potential."
Berg joins Hertz from Home Depot, where he spent over 20
years running large-scale transformation projects and enhancing customer
experience. He most recently served as the company's President, Western
Division with responsibility for sales and operations across 500 stores and
100,000 employees. Berg began his career at Home Depot in store management and
holds an MBA from Babson F.W. Olin Graduate School of Business and a BS in
Business Administration from Babson College.
"I'm excited to join Hertz at this transformative time
as we work to build seamless, efficient operations that empower our teams and
enhance our ability to serve our customers. By strengthening our core
infrastructure and processes, together, we'll build world-class operational
capabilities that support our continued growth," said Chris Berg.
Holbrook brings nearly two decades of experience
transforming operations and bringing innovation to market across complex
business landscapes. She previously served as Vice President, Global Supply
Chain Partnerships at Flexport, the global logistics technology platform, and
Vice President, Delivery Business Unit at Cruise. She has also held operations
leadership roles at TikTok and Amazon, where she was instrumental in
establishing Amazon's last mile delivery service. Holbrook started her career
at McKinsey & Company. She holds an MBA from Harvard Business School and a
B.S. in Mechanical Engineering from Massachusetts Institute of Technology.
"When people are as passionate about a brand as they
are about Hertz, it creates exciting possibilities for innovation. I am looking
forward to working with our talented teams to build on Hertz's exceptional
foundation as a leader in mobility and help deliver an exceptional experience
for our customers as we develop new ways to serve them," said Doria
Holbrook.
SOURCE: Hertz Global
Holdings, Inc. press release.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
