Vienna Sets New Tourism Record

Image: Hofburg building in Vienna. (Photo by Theresa Norton)
Image: Hofburg building in Vienna. (Photo by Theresa Norton)
Donald Wood
by Donald Wood
Last updated: 12:20 PM ET, Fri January 24, 2025

Ah, Vienna, the city of music. More people than ever before appreciated its musical history last year.

Vienna’s tourism sector reported its strongest-ever performance in 2024, with 18.9 million overnight stays (up nine percent from 2023). 

Tourism revenue reached EUR 1.2 billion for January to November—the months for which final totals were available—which represents a 12 percent increase over the same period in 2023.

“2024 was the most successful year for city tourism in Vienna since records began,” said Vienna Tourist Board CEO Norbert Kettner. “Vienna’s accommodation providers were already on the brink of a new revenue record by the end of November.”

“In a challenging global economic environment, Vienna’s city tourism sector has proved to be a driver of value-added, creating year-round jobs directly in the location,” Kettner continued. “In terms of revenue from overnight stays, the USA took the top spot in the five-star hotel category.”

Data showed that around 82 percent of overnight stays in Vienna last year were booked by international visitors, including 1,224,000 overnight stays from the United States.

Events in Vienna in 2025 will be all about the 200th anniversary of the birth of the Waltz King Johann Strauss. At the same time, the capital will be shining a light on numerous neighborhoods outside the city center.

But there is so much more to Vienna than just music.


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