Visit Lauderdale,
the official tourism marketing body for Greater
Fort Lauderdale, Florida,
has launched its new "No End to the Rainbows" social media campaign,
highlighting the region’s dedication to inclusivity and its support for the LGBTQ+
community. The initiative aligns with the organization’s ongoing mission to promote
Fort Lauderdale as a welcoming destination for "Everyone Under the Sun".
A destination that
prides itself on its diverse community and cultural landscape, Greater Fort
Lauderdale remains committed to providing a safe and welcoming environment for
all residents and visitors, regardless of identity or orientation. The "No
End to the Rainbows" campaign aims to showcase the local LGBTQ+ community’s
accounts, accomplishments and contributions. Through the lens of social media, Visit
Lauderdale hopes to highlight the region’s rich cultural environment and the
panoply of experiences the area has to offer visitors of all backgrounds.
“Greater Fort
Lauderdale has always been, and will always be, a place where everyone is
welcome,” said Stacy Ritter, president and CEO of Visit Lauderdale. “We
stand by our commitment to provide a welcoming experience for all travelers,
including our LGBT+ community. Our doors are open, and we invite everyone to
explore our beautiful destination and be part of our diverse and inclusive
culture.”
The campaign will spotlight
a series of captivating social media posts, incorporating colorful visuals and
personal stories from local LGBTQ+ residents, businesses, and groups. Visitors
and locals alike are encouraged to participate by sharing their own images of
rainbows found in Greater Fort Lauderdale, using the hashtag
#EveryoneUnderTheSun to help celebrate this inclusive and diverse destination.
“The rainbow has
become an emblem of the LGBT+ rights movement, celebrating identity and
advocating for equality. It represents the beauty of diversity within the
community and serves as a reminder to honor and respect all people, regardless
of sexual orientation or gender identity,” said Richard Gray, Senior Vice
President, Inclusion & Accessibility.
For more
information about the "No End to the Rainbows" campaign and to join
the conversation, go to VisitLauderdale.com
or follow the destination on social media @VisitLauderdale.
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