Live Aqua to undergo brand refresh. (Photo Credit: Live Aqua)
WHY IT RATES: Live Aqua is expanding while also unveiling an exciting and transformative rebrand that will set the bar even higher for contemporary luxury in hospitality.—Patrick Clarke, TravelPulse Senior Editor
Posadas, the leading premier hospitality group in Mexico, will proudly celebrate the 20th anniversary of its Live Aqua brand of hotels and resorts next year with the addition of two more Live Aqua properties in Mexico.
The two additional properties will sit in Mexico City—one in the Historic Center and the other in Polanco. Having opened the first Live Aqua in Cancun in 2005, the brand has grown into a collection of five world-class hotels and three private residences. The new Mexico City properties in Polanco and the Historic Center will join revered existing hotels across iconic destinations such as Cancun, Punta Cana, San Miguel de Allende, Monterrey, and Bosques de las Lomas in Mexico City.
As Live Aqua marks its 20-year milestone, the brand remains committed to pushing the boundaries of luxury, innovation, and exceptional guest experiences, setting the stage for the next generation of discerning travelers.
2025 Openings
Live Aqua Mexico City, Historic Center, will open in 2025 and have 75 keys. Amenities include a sophisticated lobby bar on the ground floor perfect for a casual drink or socializing; a rooftop restaurant and bar providing stunning city views alongside exceptional cuisine and craft cocktails; spots throughout the property for a quick and casual bite, state-of-the-art fitness and spa facilities, modern coworking spaces, and fully equipped business center. The hotel will also boast a marketplace and boutique, providing guests with a convenient option for shopping, gifts, and essentials.
Live Aqua Boutique Mexico City, Polanco will open in Q4 2025 with 31 keys and will feature a wide array of thoughtfully curated amenities designed to enhance every aspect of the guest experience, including a roof top with breathtaking panoramic views, spa, high-end restaurant concept, and a coworking space.
A New Era for Live Aqua: Where Every Moment Matters
Not stopping there, along with the two new properties, Live Aqua has also unveiled a transformative rebrand that will set a new standard for contemporary luxury in hospitality. As Live Aqua celebrates two decades of excellence, the brand is undergoing a reimagining that reflects a deeper emotional connection with its guests. Moving beyond sensory-based luxury, Live Aqua now focuses on creating meaningful, unforgettable experiences through its properties. By the end of 2025, the brand plans to add over 1,000 rooms across new locations in Playa Mujeres, Riviera Cancun, the Historic Center of Mexico City, Valle de Guadalupe, and the Acapulco Private Residences.
“Luxury is no longer about material wealth; it’s about curating transformative experiences that resonate with our guests on a personal level,” says Enrique Calderón, Chief Operating Officer Hotels for Live Aqua. “With this rebrand, we’re introducing a new standard for luxury—one that allows guests to disconnect from the every day, experience true authenticity, and reclaim their time in an inspiring environment.”
With its redefined approach, the brand’s new manifesto encourages guests to slow down and embrace each moment in an environment that blends contemporary luxury with thoughtful service. Whether it’s the serene exclusivity of the Punta Cana resort or the rich cultural experiences in San Miguel de Allende, Live Aqua delivers a unique, transformative stay.
Defining Contemporary Luxury: The New Brand Pillars
Live Aqua’s rebrand will focus on five core pillars that embody the essence of its evolved luxury:
- Human Touch & Warmth: A personalized, heartfelt guest experience built on the foundation of Mexican hospitality.
- Contemporary Luxury: Sleek, modern design paired with high-end amenities, offering a sophisticated yet comfortable stay.
- Exceptional Service: Forbes-certified, world-class service with highly trained staff committed to exceeding guest expectations.
- Surprising Details: Small, thoughtful touches that create memorable moments and elevate the overall guest experience.
- Unique Atmosphere: Sensory-driven environments that immerse guests in tranquility, beauty, and understated luxury.
Future Posadas Openings
In addition to the upcoming Live Aqua properties in Mexico City, Posadas is set to expand further with exciting new projects, including:
- Fiesta Americana Funeeq Punta Cana will open in 2025 and will have 496 keys.
- Grand Fiesta Americana Riviera Cancun will open in 2026 and will have 600 keys.
- Live Aqua Riviera Cancun will open in 2026 and will have 452 keys.
With the addition of these five properties, Posadas will have over 195 hotels in their portfolio.
For more information about Posadas, visit posadas.com.
For more information about Live Aqua, visit fiestamericanatravelty.com/live-aqua.
SOURCE: Live Aqua press release.
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