Connecticut Counters Florida’s Removal of LGBTQ+ Travel Info With Inclusive Tourism Campaign

Image: Person holding an LGBTQ+ Pride flag. (Photo Credit: Adobe Stock/Vasilina FC)
Image: Person holding an LGBTQ+ Pride flag. (Photo Credit: Adobe Stock/Vasilina FC)
Laurie Baratti
by Laurie Baratti
Last updated: 4:55 PM ET, Mon September 9, 2024

In response to Florida’s recent removal of LGBTQ+ travel information from its tourism website, Connecticut is taking an opposing stand by re-emphasizing its commitment to inclusivity. With LGBTQ+ History Month approaching in October, Connecticut’s tourism office is underscoring the state's ongoing tradition of embracing diversity, reminding residents and tourists alike that the Constitution State is a welcoming place for all, regardless of sexual orientation or identity.

“We want to send a strong message to everyone, particularly to those in Florida—and across the country—who may feel their needs and identities are being sidelined, to know that in Connecticut you will always find acceptance,” said Anthony Anthony, Chief Marketing Officer for the State of Connecticut. “Here, diversity is celebrated, and we remain committed to ensuring everyone who visits or lives here feels valued, respected, and free to be yourself.”

A National Leader in Inclusivity

Connecticut has long held a national reputation for its progressive stance on LGBTQ+ rights, leading the country in many areas of diversity and inclusion. While other states are shrinking away from supporting LGBTQ+ communities, Connecticut continues to be a national leader in terms of its robust anti-discrimination laws and backing of LGBTQ+ community organizations. All of this fosters one of the nation’s most welcoming environments for all people. 

In fact, Connecticut was recently ranked by Out Leadership as one of the top two states in the U.S. for its LGBTQ+ business climate, including policies, protections and equitable treatment of LGBTQ+ individuals. Several cities in the state have also earned perfect scores on the Human Rights Campaign’s Municipal Equality Index, reinforcing Connecticut’s leadership in fostering an environment that supports the LGBTQ+ community. The state has also been commended for its advancements in transgender healthcare access by the Transgender Law Center.

"These accolades reflect the heart of who we are as a state," adds Anthony. "They’re not just awards—they represent our daily commitment to fostering a community where everyone can feel safe, accepted, and celebrated. We lead by example, ensuring that our policies and practices not only protect but also empower every individual who calls Connecticut home." 

Extensive Resources for the LGBTQ+ Community

Connecticut does more than just talk the talk, offering tangible resources, services and sweeping legal protections for its LGBTQ+ population. The state leads with action, from its extensive anti-discrimination laws to gender-neutral birth certificates and a blanket ban on conversion therapy. Connecticut also guarantees equal adoption rights, endorsing second-parent adoption, while its educational system implements inclusive school policies and includes LGBTQ+ curricula. What’s more, the state supplies critical healthcare services specific to members of the LGBTQ+ community, including transgender healthcare coverage, and supports LGBTQ+ youth through specialized organizations and community centers.

“Our message is clear,” said Anthony. “In Connecticut, everyone is welcome. Unlike Florida which has removed LGBTQ+ resources from its tourism website, we are proud to prominently feature out commitment to inclusivity across all our platforms, including CTvisit.com. Our marketing efforts showcase Connecticut as a beacon of safety, acceptance, and opportunity for all, ensuring our state remains a destination where everyone can truly belong.”

 


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