by Sarah Kuta
Last updated: 1:25 PM ET, Mon July 15, 2024
Virgin Voyages is partnering with indoor cycling company SoulCycle on a new initiative called “Seas the Ride.”
From now through September 4, riders can visit their favorite SoulCycle studio for a chance to win a free Virgin Voyages cruise.
In addition, Virgin Voyages will also be popping up at 15 SoulCycle locations throughout the summer. The two brands will be offering special Virgin Voyages-themed rides, with branded goodies, cameos, music, and food and rinks inspired by the lines onboard offerings.
The themed rides will kick off July 20 at the Bridgehampton SoulCycle studio and will continue through August 31 in Seattle, with stops all across the nation in between.
The two companies are also teaming up to offer SoulCycle rides at sea onboard Valiant Lady. SoulCycle instructor Isaiah Alexander will be joining Virgin’s July 19-24 sailing, “Miami, Grand Turk & Back.” He’ll teach morning and afternoon cycling classes in B-Complex.
Virgin Voyages is also offering SoulCycle riders an exclusive discount on Caribbean and Mediterranean cruises.
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