Intrepid Expands in Middle East With New Jordan Hub

by Lacey Pfalz
Last updated: 2:45 PM ET, Tue May 14, 2024

WHY IT RATES: The B Corp-certified responsible tour company is growing its presence in Jordan to bring 12,000 travelers to Jordan each year by 2030. — Lacey Pfalz, Associate Writer, TravelPulse

Intrepid, a world leader in responsible travel, has increased its presence in the Middle East with the opening of its first destination management company in Jordan.  

Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. 

Zina Bencheikh, managing director EMEA, said: “Opening a hub in Jordan is a significant milestone for Intrepid. We see this step as a mark of confidence in the country. Despite the current crisis, Jordan has so much to offer our global travellers and we consider it a key destination for our business. 

“Having our own DMC will allow us to take the destination to the next level, diversify our product and introduce new purpose initiatives.” 

Intrepid currently brings 6,000 travellers from Europe, North America and Australia to Jordan each year and aims to double that number by 2030.  

About Intrepid Travel 

Intrepid Travel has been a world leader in responsible travel for more than 30 years. The company’s mission is to create positive change through the joy of travel, which comes to life on more than 1,150 trips all designed to truly experience local culture. With its own network of destination management companies in 26 countries, Intrepid has unique local expertise and perspectives. Globally recognized for their commitment to transparency and ethical travel, they became the world’s largest travel company to achieve B-Corp certification in 2018. Intrepid Travel is also the first tour operator with near-term science-based climate targets through the Science Based Targets Initiative, and its not-for-profit, The Intrepid Foundation, has raised more than $15.5 million for more than 160 partners. For more information download the company’s 2023 Integrated Annual Report and follow Intrepid on Facebook,Instagram, Twitter,TikTok or LinkedIn. 

SOURCE: Intrepid Travel press release.