by Sarah Kuta
Last updated: 11:05 AM ET, Mon January 13, 2025
Holland America Line is teaming up with “Wheel of Fortune” to offer a newly designated “Cruise Week” from January 13-17. Also this week, the line is adding a $25 deposit to its “Start Your Journey” wave sale.
This is the first time a single cruise line will be featured throughout the entire week of the beloved syndicated game show.
The “Wheel of Fortune” episodes will feature a different destination each day of this week, and the set will be transformed into a nautical theme that looks like a port with Holland America Line flags.
Holland America Line will also be giving contestants 7-day cruises for two with roundtrip airfare, valued at between $7,000 and $9,000. The voyages will be incorporated into several segments, including the Wedge (prize on the wheel), Third Round Prize Puzzles (with a guaranteed winner each night), At-Home Sweepstakes (at-home viewer prize) and Fan Friday (at-home viewer prize).
“As a company that has been sailing for more than 150 years, we continue to innovate ways that meaningfully reach our guests,” says Kacy Cole, chief marketing officer at Holland America Line. “By creating our own Cruise Week and partnering with a celebrated show like ‘Wheel of Fortune,' our sponsorship allows us to connect with a captivated audience who are both avid Holland America Line cruisers and new to our brand. We look forward to showcasing our global destinations on one of the most iconic wheels in the world.”
During “Cruise Week,” the company is also enhancing its wave sale. Guests who book a cruise or cruisetour from January 13-20 can enjoy $25 deposits on select summer 2025 through spring 2026 cruises.
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