Flight Centre Travel Group Launches Envoyage, A New Independent Travel Brand

by Lacey Pfalz
Last updated: 10:25 AM ET, Tue February 27, 2024

Envoyage Logo. (Photo Credit: Flight Centre Travel Group)

Flight Centre Travel Group’s Independent division has launched a new principal brand focusing on corporate and luxury travel, called Envoyage.

The new brand will offer independent travel advisors and their agencies a new visual identity, with the roll out of Envoyage beginning in March in the USA and continuing in Canada, South Africa, Australia and New Zealand in the months to follow.

"The new brand proposition is compelling, memorable and versatile,” said Flight Centre Travel Group’s Global Managing Director of Luxury and Independent Brands, Danielle Galloway. “Our research tells us Envoyage conjures up a sense of aspiration, a feeling of security and an immediate association with travel and personalization, so it truly embodies everything our independent division is about.”

“Being part of Envoyage will offer agents the best of both worlds - the freedom of running their own business their way, coupled with the power of a truly global brand and community,” continued Galloway.

Flight Centre Travel Group Independent is a global network with over 1,400 independent travel advisors and agencies across the U.S., Canada, South Africa, Australia and New Zealand. Brands include Travel Partners, Flight Centre Independent, Travel Associates at Home, Travel Managers, Independent by Flight Centre and Independent by Liberty Travel.